Opthalmologists require quite a lot more than professional knowledge, something that’s arguably even more important than all their training: because what they need uppermost are the tools for the job to help get solutions as rapidly and accurately as they possibly can. We’ll consider three particular items now — covering diagnosis, the comfort of your patients, and storage and accessibility, and what to bear in mind when shopping for them: whether they’re used, remanufactured, refurbished or just new.

Employed in many diagnoses, there are various designs of tonometer on the market to suit the needs of the individual optometrist. Assuming you want to achieve maximum precision you should take care to pick the best quality tonometers and those which grant the greatest ease of use, thus creating a substantial acceleration of the process of diagnosis — which will be of help to both your practice and your patients.

The inconvenience caused by an examination chair that won’t support a patient in the position you want is legendary in the field. Comfort as much as utility should consequently be considered during the process of choosing the examination stools for your practice. Even the tallest patient can be raised and lowered to the ideal level by a fully adjustable exam chair. The exam chairs you go for needs to also bear the patient and help to make his exam as comfortable as it can be. In-depth and long appointments will prove this to be so essential.

Your opthalmology equipment and other accessories should support your practice, not create a struggle. Your practice will, accordingly, profit greatly from a treatment cabinet.. Some cabinets may simply be too big to fit comfortably within your office, so remember to take size considerations into account.

Just three of the items of optometry equipment that may affect your ability to do your job are the tonometer, the examination chair, and the treatment cabinet. Before you order, ensure you know your exact requirements. Inaccurate and/or uncomfortable equipment will be sure to provoke all kinds of trouble, but the less problematic to use and the more accurate your instrumentation the better your performance is going to be. Select the perfect range, and you’ll find yourself positively surprised by how much smoother this will make the work in your practice!

Hence, the decisions you make in terms of your equipment will have a respectable effect on how well you do in your professional role in general, and, just as important, the long term evolution of the entire practice.

You simply have to look at the facts to know the place popcorn holds in America’s affections. A staggering 1 billion pounds of unpopped kernels changed hands over the counters of domestic stores in a single year. The Popcorn Factory is the country’s foremost provider of gourmet popcorn, popcorn favors, popcorn balls, tins of popcorn and delicious samplers, sending out over one million pounds of the tasty snack each year. Since 1979, the Factory has supplied the U.S. with this appetizing treat in all manner of wonderful flavors and arrangements. You need the best, tastiest fixings to make top quality popcorn, so the Factory sorts through home grown grain to buy the very best. If you’re using the purest corn oil, you can maintain that flavor while you pop the kernels, permitting other flavorings to be added. Love that fresh taste? To maintain it, immediately after cooking, the popcorn is rapidly wrapped up to be sent out.

Their tins make a great gift, sized for two and a half and six gallons and packed full. These are large enough to last you and your friends for quite a few movies or supply a group of employees at a company. Of course, everyone expects the plain and buttered varieties, but other tastes available may surprise you. However if these are too big, they offer different alternatives; most popularly a range of smaller tins. As with many present ideas, these can be embellished to suit the occasion. If that’s not enough, you could go one better, adding an appropriate image, a witty note, or the recipient’s name. A great many shoppers have their favorite flavor in mind and simply purchase one large batch. Alternatively, samplers and assortment packages provide lesser amounts of different flavors so you can experiment with them all.

On the other hand, should you want a larger assortment, you have another option – the tower. And while many towers are premade, you can also specify the contents of each container in a custom stack. So there it is; such a variety of flavors, so many options. And their decorative and pretty themed packages are sure to put a smile on someone’s face. You won’t find a better way to make someone happy anywhere in America.

The Ralph Lauren Spring & Summer 2005 Collection is simply fabulous! The collection ranges from Shimmering Luxury to Breezy Elegance to Throwaway Glamour – the common element is the color white.

Lauren said he used the sophistication of old-time Hollywood and the chic refinement of cafe society as starting points for his collection, which featured several halter gowns, fuzzy cashmere sweaters and some tailored jackets paired with capri-length pants or Bermuda shorts.

Ralph Lauren states “Spring & summer is about romantic refinement – an old-Hollywood charm that’s luxurios in a modern, off hand way.” The spring & summer line has a sexy blend of softness and glamour bringing out the feminine side in an elegant and sophisticated way.
Here’s some great sites to see the Ralph Lauren Spring & summer Fashions hitting the boutiques now.

Did anyone watch the Golden Globes? Emmy Rossum wore this fabulous Ralph Lauren gown – strapless, silhoutte shape to accentuate every curve with this fabulous flowing layers of material from the knees down.

Certainly a gown made for a star! How about the Amanda Coat ]$1800.00]? Amazing lines! The Bronson Vest [$898.00] with the Amanda Skirt [$850.00] is also a real looker. Note that many of the Ralph Lauren spring & summer fashions are being accented with pearls.

Yes I know. Ralph Lauren’smay be out of the reach of many of our pocket books. Don’t fret! Have a look at the designs he has to offer. Take good visual notes. Similar lines and looks can be found for much less. You can make your fashion statement on a budget!

Ralph Lauren was born in the Bronx NY in 1939. After dropping out of college he served in the US Army from 1962 to 1964. He married Ricky Low-Beer in 1964 and they had three children. In 1968 he was able to secure a $50,000 loan and Polo Fashions was born.

Since then it has grown into a $5 billion dollar industry. Ralph Lauren once said “I don’t design clothes, I design dreams.”

This season is truly a season of personal style and every woman is certain to find the right item[s] to make her fashion statement!

Sher from Estate Jewelry International has been serving customers for over 20 years, providing fashion, jewelry, and wedding help. Please visit us at http://www.estatejewelryinternational.com/

I receive a lot of email asking about heavy bag
training. Many of my web site visitors arrive at
the site by searching the term “heavy bag” in the
search engines. I can only guess that many of
you use or are considering heavy bag training as
part of your conditioning and self-defense
program.

This article was initiated by an email asking a
heavy bag question. I hope you can benefit from
our discussion. Let me know what you
think…Here’s what the email said:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
“I just read your article on heavy bag training.
I’ve begun using the heavy bag for a good
cardio/cross training workout. After training, my
hands are often fatigued and slightly bruised. I
believe my technique is O.K. but perhaps I’m
hitting the bag harder than necessary. I wear
wraps and decent bag gloves. I’ve been searching
the Internet for an article on this very issue for
some time and couldn’t find an answer. I’m sure
others have the same problem. Any Advice?”
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Pounding on a heavy bag can be an excellent form
of exercises. If done right, it’s an excellent way
to build your stamina, tone your muscles, improve
bone density and develop self-defense related
qualities. If done wrong however, heavy bag
training can produce negative results and lead to
injuries.

The problem of sore hands and joint pain is
common, especially if you are new to bag work.

BAG WORK STRESSES THE BODY.

Like other forms of exercises, bag work
“stresses” your body. Improvement comes from
alternating periods of stress and recovery.
Stress the body, let it recover and adapt,
then stress it again That’s what “training” is.

Over time you increase the intensity and/or
duration of your training sessions as your body
becomes stronger and more resilient.

MUSCLES ADAPT FASTER THAN CONNECTIVE TISSUE

It’s important to know that muscles adapt faster
than the connective tissues (tendons &
ligaments)that hold you together. When you begin
heavybag training, your hitting power can quickly
surpass the resilience of connective tissue. The
result can be soreness and connective tissue injury…
That’s not good!

THE MYTH OF NO PAIN, NO GAIN?

If you are into training for the long haul (you
should be) you need to acknowledge your
limitations and avoid over-training and activities
that can lead to injuries. Learn to listen to your
body and respect the feedback that it gives you.

Training with the pain of lactic acid build up
(the burning feeling of a muscle that is being
worked)or through the discomfort of exhausting blitz
work is fine.

However training through intense pain, joint
soreness or bruising can only lead to chronic problems.
Taking care of your body and avoiding injury should be
your number one priority when designing your training
program. After all, self-defense IS about
“protecting” your body, isn’t it?

POINTS TO CONSIDER:

Here are a few pointers to consider when
training on a heavy bag.

*** Don’t KILL the bag! ***

The single biggest mistake made when doing heavy
bag work is to try to “kill” the bag. Trying to
hit the bag too hard over-stresses the body and
destroys the mechanics of the skills you are trying
to develop.

In addition to increasing the potential for
injury, your strikes and kicks become slow, sloppy
and off balanced.

*** Do it right, Keep it Tight! ***

Focus on staying relaxed, hitting with perfect
biomechanics, and hitting fast. Striking power
is a byproduct of speed and technique. Keep in
mind that the heavy bag is a big inanimate object.
It doesn’t hit back.

Always work on strikes and kicks that start from
and return to a solid, well protected body
position.

Sloppy bag work results in bad habits and the
development of strikes and kicks that you’ll
never land in a sparring match or street fight.

*** Hit Don’t Push ***

There’s a big difference between hitting and
pushing. If you try to over penetrate the bag
when you hit it, you won’t be able to generate
knockout power. Many people are told to punch
“through” the target when they are learning to
punch. If this advice is misunderstood, it can
sabotage your punching power.

You should make impact with the bag as your arm
nears full extension. You should penetrate a
couple of inches beyond the “surface” of the bag for
optimal energy transfer.

Consider that your fist accelerates from the
time you initiate a punch and continues to do so
until it reaches full extension. The closer to full
extension you are when you land your punch the more
speed, and therefore striking power you will be able
to generate.

Listen to the bag for feedback about whether your
hitting or pushing. If you are getting a good
clean hit, you will hear a nice “crack” as opposed
to a dull thud when you hit the bag. The bag should
not swing much if you are hitting properly.

*** Lighten Up ***

Supplement your heavy bag training with focus
mitts and Thai pads. Focus mitts are flat, padded
“gloves” that boxing trainers use to develop
punching speed and precision. Thai pads are larger
pads that are held along the trainer’s forearms to
work on both strikes and kicks.

The advantage of this equipment is that there is
less resistance on impact and therefore less
strain on the body from striking them. They also
allow a wide variety of training drills that will
develop timing, distance, movement and accuracy.
Of course the “downside” is that you will need a
partner to hold them for you.

*** Take a Break ***

If you lifted weights every day, doing the same
exercises for the same muscles, you’d quickly
become over-trained and potentially injured.
Impact work (hitting things) is no different. If
you do too much, too often without taking adequate
time off in between workouts your body cannot recover
and adapt. I suggest you keep your heavy bag
workouts to a couple per week; three at the most.

*** Try Boxing Gloves ***

When I train people who are new to heavy bag
work, I encourage them to use boxing gloves
instead of bag gloves.

The extra padding acts as a better shock absorber
that reduces the impact energy on the knuckles and
reduces strain on the wrists, elbows and shoulders.
A quality pair of 12 to 14 ounce boxing gloves
should do the trick.

*** To Wrap or Not To Wrap ***

Hand wraps are cotton strips that are used by boxers to bind and support their hands during punching practice.

I don’t wrap my hands when I do heavy bag work.
(although, I’ve been hitting for 30 years). When
I use hand wraps, I feel a lot more direct impact
on my knuckles. I guess there is less “give” to the
hands and the energy doesn’t dissipate on impact as
effectively.

I can’t tell you whether or not you should be
wrapping your hands. Try hitting the bag with and
without hand wraps and use your own judgment as
to what feels better.

WRAP UP

Key Points to Avoiding Heavy Bag Training
Injuries:

=> Don’t “Kill” the bag

=> Do it right, keep it tight – don’t get sloppy

=> Hit don’t push the bag

=> Lighten up with focus mitts and Thai pad
training

=> Consider using boxing gloves instead of bag

gloves

=> Experiment with hand wraps

There you have it… my opinion on bag work and injury reduction. If your hands or joints are
sore from doing bag work, I suggest you give them a
few weeks off and replace your bag work with lower
impact training drills.

Punching and kicking in front of a mirror
=(shadow boxing) for example is a great cardio workout
and an excellent way to assess and monitor your
technique. If you use the heavy bag intelligently it can
provide you with years of safe, productive training and
conditioning. It’s a great piece of equipment.

Take care, train smart and stay safe…

Randy LaHaie
www.ProtectiveStrategies.com

Randy LaHaie is the president of Protective Strategies and has been teaching reality-based
self-defense for over 30 years. He is the author
of several “Toughen Up Combative Training Guides”
(http://www.ToughenUp.com)

Subscribe to his Free Self-Defense Newsletter at
http://www.ProtectiveStrategies.com

I hope you have not had a negative experience on ebay. I was very much enjoying the site until one day, some freak tried to steal nearly £200 from selling me an item which did not exist. This article explains what happened and also the advice the police gave to me.

As I have already mentioned I was having lots of fun buying and selling on Ebay for a number of months without any problems at all. I regularly sold second hand mobile phones and was doing very well for myself. If I ever bought anything that cost over £100, I would offer to meet the seller somewhere, normally just off the motorway. I pulled off what I believed was some good deals and also managed to offload some of my unwanted items which I either had no interest in anymore or that I had no longer a need for.

Unfortunately all good things have to come to an end and it certainly did with ebay.

One particular morning I was looking to purchase another second hand mobile phone, which I would then re-sell on. There was an advert for a buy it now phone with the asking price low but not extremely low.

There was a mobile number to phone if I had any questions. I decided to phone the number, his name was Tony and I asked him the general type questions. He sounded and seemed really nice, however stated that he was unable to meet me as he was unable to drive as he had not past his test. The alarm bells should have already started to ring, but me being a bit stupid they didn’t.

His house was a long way from where I lived and reluctantly I agreed to pay via a bank transfer. He assured me he would post the phone, that very day via Royal Mail Special Delivery to arrive by 11am the next morning. He seemed very genuine, they always do your thinking and that was that.

Next morning have a guess what arrived, yes nothing at all, nor the next day, nor the next.

I tried e-mailing him, texting and ringing his mobile phone, guess what, there was no reply.

I realised what a fool I had been, however decided to go to the police. They were very helpful and half an hour later I had a crime number however was warned that it was very unlikely I would ever see a phone or recieve a refund of my money which was £170. The police advised me to be very careful as they regularly have complaints from people who have been defrauded on ebay, I was not alone!

Outside the police station I sent Tony a text with the police crime number. To my shock he phoned me straight away swearing at me but eventually agreed to refund me the money, if I stopped the police action against him.

I was very lucky, I am sure many other people as the police stated, never get their money back.

Stephen Hill has a number of websites including:

std treatments

natural health cure

arthritis specialist

Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content

Do You Believe?

You must have passion for the product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing the prospect a favor. The tone of your site should reflect this in the content.

To effectively convert prospects, every entry page of your site must tell visitors:

1. What you offer,

2. How they will benefit, and

3. Demand they take action.

Entry Pages

Many sites have conversion problems related to entry pages. Most people automatically envision the home page as the sole entry path to the site. Sweat, blood and tears are spent making the home page just write. Conversely, a fraction of the same effort is applied to internal pages. This is a fundamental mistake.

If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are entering the site without seeing the home page. If your “hook” is only on the home page, your conversions will suffer. Make sure you have a concise summary of your service and the benefits on every entry page to the site and conversions will improve.

What You Offer

Tell visitors exactly what you do with the first sentence. Don’t be subtle. You only have a few seconds to get their attention. Don’t waste it. The opening sentence should read something like, “At XYZ, we offer quality tools at wholesale prices.” Bam! The prospect knows exactly what you are offering and if it fills their need.

Benefits

Tell your prospect how they will benefit from doing business with you. Don’t assume they understand it. Again, be blunt with something like, “You save money when you buy from us because we have a low overhead and free shipping.” Bam! Now the visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need for the tool products.

Demand Action

What do you want prospects to do when they visit your site? At the end of your content, make sure you tell them. “Click here to order” is a perfectly fine statement, but adding a benefit is optimal. “Click here to order with free shipping” is a superior demand. Regardless, make sure you tell them what to do and make it is easy as possible to take the requested action.

If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact.

Halstatt Pires is with the Internet marketing firm – www.marketingtitan.com – a San Diego Internet marketing and advertising company.

The Subway Approach to Weight Loss

For many of us, fast food is the only food at lunchtime. We’re in a tremendous hurry to get back to our workday, so we choose food based on convenience rather than nutritional value. In recent years, a number of fast food outlets have attempted to add more health-conscious selections to their menu; for the most part, these consist of salads and fruit cups. While they may have fewer calories than standard fast food, they may not be as tasty.

Yet, in many cities, there is an alternative to the regular burger-and-salad fare: Subway, a restaurant which specializes in six inch and foot-long submarine sandwiches. At first glance, you wouldn’t think of Subway as being a dieter’s delight–there is all that carbohydrate-rich bread and fat-filled cheeses. However, to Jared Fogle, Subway is like diet Nirvana. That’s because Jared lost 245 pounds through what he calls the Subway diet. His routine consisted of a six-inch turkey sub, sans mayonnaise and cheese, potato chips, and a diet drink for lunch. Dinner consisted of a foot-long veggie sub, also without condiments, and more diet cola. As a result of his experience, Jared has become a spokesman for Subway.

As far as exercise is concerned, Jared avoided it at the beginning. Weighing more than 400 pounds, he found it difficult to move. However, as he began losing weight, he started walking to his college classes instead of taking the bus. Eventually, he began walking 1.5 miles each day.

One of the key ingredients of Jared’s Subway diet is convenience. It is relatively simple to walk to a Subway restaurant and order subs twice a day. You don’t have to spend time shopping for food and preparing meals. If you enjoy sub sandwiches, you may find the diet easy to maintain. Since you will be consuming only about 1,000 calories, weight reduction is also guaranteed. Thus, it might be one of the most effective diets in existence today.

Of course, there are disadvantages to the Subway diet. For instance, eating the same type of subs each day can be repetitive and difficult to stomach. Also, you may lose out on vital vitamins and minerals such as vitamin D and zinc. In addition, the diet offers nothing in the way of breakfast, so you will be sacrificing the nutrients that a healthy breakfast can provide. In addition, the Subway diet can be an expensive one to follow, since you’ll have to purchase all those sub sandwiches.

However, it’s possible that you can vary Jared’s diet and still lose weight. Subway offers a number of sandwiches with six grams of fat or less. These include the six inch ham (290 calories), the six-inch chicken breast (330 calories), the six-inch roast beef (290 calories), the six-inch club (320 calories), the sweet onion chicken teriyaki (380 calories), the turkey breast (280 calories), turkey breast and ham (290 calories), and veggie delite (230 calories). Subway also offers carb-conscious wraps as an alternative to sub buns. These include the chicken bacon ranch wrap, tuna wrap, turkey and bacon melt, and turkey breast wrap. In addition, the restaurant chain now offers a number of salads which are also a healthy alternative to normal fast food fare.

One of the great advantages to Subway is the large amount of fresh vegetables which you can add to your sandwich. You can choose such items as spinach, tomatoes, lettuce, olives, green peppers, and sweet peppers. You can change the types of vegetables you use each day in order to add variety to your meal.

The critical problem with any Subway-based diet is the discipline required. Day after day, you have to limit your food intake to what is available at the Subway counter. This can be quite a challenge. While you can choose from different lunch meats, and you can combine subs with salads, you are still quite limited in your menu choices.

Is the Subway diet right for you? If you really love subs and hate to cook, Subway may offer just the meal plan you’re looking for. However, if you are not fond of subs and you want a lot of variety in your diet, you’ll have to pass up the Subway plan for another diet.

f

In the quest towards achieving success and accomplishment in our lives, a systematic plan of action is needed. Without a plan even the greatest of efforts will be ineffective, eventually degenerating into frustration and wasted time. A guided plan allows one to utilize his/her talents and competencies to the fullest, by focusing them in a coordinated and strategic manner upon a specific outcome. The power of concentrated effort should never be underestimated. A strategy that one should immulate from the world of sports, is that in competition one should always seek to “play his/her game”. One should never be forced into the position of trying to be successful by operating under conditions strategically benificial to the opposing team. In other words, in seeking to achieve success in today’s competitive environment, a professional should design an action plan around his/her personal strengths and competencies. Play to your strengths and not to your weakness.

There is always more than one way to the mountain top; a striving professional should ensure that the path he/she chooses, is the one which utilizes his/her talents and skill sets to the fullest.

The acronym A.I.D.E can be used as a tool for the striving professional, in the drafting of a personal action plan. A.I.D.E stands for: Analyze, Identify, Design and Evaluate. A professional should first analyze his/her situation. What are one’s professional aspirations and goals? What stage of his/her career is the professional currently in? What are the future prospects of current and prospective career paths? It is important to fully know the landscape before any journey can be undertaken. Before embarking upon the adventure of a lifetime one should take time to learn the terrain.

The next step in action planning is to identify those skill sets and core competencies one wishes to utilize. For example if a person possesses excellent analytical and mathematic skills one should seek opportunities which require these proficiencies, such as engineering or systems analyst. The identification stage involves much soul searching and should be undertaken in a deliberate and patient manner.

The design stage of the planning processes puts the “gears into the dream”. The design phase is the actual creation of one’s plan of action. During this period the professional determines the specific:
 Activities
 Time Frames
 Outcomes
 Methods
,that will be utilized in the action plan.

The final stage of the A.I.D.E process is the evaluation phase. During the evaluation phase the striving professional reviews and monitors the progress that has been made. This stage of the action plan is very important, for it allows for the rethinking of strategies and the ability to capitalize upon immediate opportunity.

The courage to boldly go, to undiscovered realms of your potential should be rewarded with that which your heart desires. Ensure success by effectively planning for it. Your plan will work, if you work your plan.

-Make it Happen!

Regi Adams is a business coach, educator and writer for Bascom & Adams Business Solutions. Regi has conducted his human based approach to professional development within multiple Fortune 500 companies. Regi’s philosopy on exceptional business performance is that “all success starts with people”. Thus Regi’s approach to creating high performance organizations is by creating high performance teams, made up of high performance people.

Information on Bascom & Adams Business Solutions programs and services can be found at www.bascomadams.com

Being in love does not mean that you should turn overnight to be an extravagant spender. Love is beautiful when it is simple and true.

If you are running out of cash and yet your heart is full of love for your other half, you don’t have to sigh in despair. There are some free gifts which you can give to your lover without spending a dime. Unrealistic? Read on…

1. A Poem

Writing a poem is one of the best ways to touch the other person’s heart. After all, the words are straight from your heart and like they say ‘nothing moves a lover more than true words spoken from the soul!’

2. A Love Letter

Yes, writing a love letter doesn’t cost a cent and yet it’s simple and so sweet..

3. E-Card

A e-card is another free gift to lavish your other half. Across miles this gift delivers your message fast and easily with no fuss!

4. Hug

Touch is the most intimate gesture for all humans. A hug a day brings us all closer to feeling loved and cherished!

5. A Song

Write a song for your special one and sing it.

6. Make a Card

Making a paper card is easy and so much fun. Once again it is so cost-free.

7. Dance

When was the last time that both of you danced together? Dance is an interesting activity which does not need a dime and yet it creates so much fun!

8. Romantic Walk

Walking under the stars is romantic and it creates a good opportunity for both of you to spend quality time together alone.

9. Dedication

Dedicating a song to your lover on the radio is another thing to consider.

10. I Love You

How many of us do actually say the words? Some couples take love for granted and think that the 3 words are not that necessary. On the other hand saying the words doesn’t cost you anything and yet it brings you closer to the one you love.

Anusuya Veth, a romantic at heart is the author of ‘Cupid Traps’. Besides penning poems & stories when the mood strikes she also runs her own content portals ‘Wow Mag’, ‘Celebrity Jam’ and her accessories store ‘Anya’. You can download her ebook ‘Cupid Traps’ at http://www.geocities.com/cupidtraps

cupidtraps@yahoo.com

If you have an eBay store, then you can print off promotional flyers for it for free.

You might have seen ones that other sellers have sent you – they’re basically lists of items available in their eBay stores, usually bearing this default message: “Thank you for your purchase! Please visit my eBay Store for more great items and friendly, reliable customer service.” If you know what you’re doing, though, you can really make your flyer stand out from the crowd.

How Do I Do That?

Go to ‘My eBay’, then ‘Manage Your Store’. Now click ‘Promotions’, and you’ll see the ‘Store Promotional Flyer’ option there for you to use. A flyer will be automatically created using the settings and items from your eBay store, and you can customise it however you want. Be sure to add a border, to make your flyer more attractive visually.

Once you’ve created a flyer, you can print it as many times as you need to – it will be updated each time you print it to show your latest items, so you should only print what you need that day.

What Can I Do With the Flyers?

Well, there are all sorts of uses for promotional flyers.

While you could go and hand them out on the street, that probably wouldn’t be especially effective. Most of the people who walk past you and take the flyer will have no interest in your product, and it’ll just be a waste of paper, ink and time. No, as with all marketing, there are better ways to target your flyers.

Put them in envelopes: if you’ve been putting business cards or compliment slips in your envelopes, use the flyers instead. It’s like sending out a mini-catalogue to your buyers, and including the right items on it might help you make a few backend sales.

In your shop: If you have a real shop or business, then you can hand flyers out to your customers to let them know that you also sell things on eBay.

At a rival’s shop: This is a bit of guerrilla marketing, but maybe you’re into that. You can try handing your flyers out outside a shop that sells your items. Be aware that this might get the shop’s owners a little upset if they see you, however – you should only give flyers to people leaving the shop, not entering it.

Send them to businesses: Look up the addresses of businesses in the area that might need what you’re selling, and send them flyers in the post.

Flyers give you another advantage: If someone types your store’s address as it appears on the flyer and then buys something, then you’ll get the 75% final value fee credit for advertising, without even having to pay anything for advertising!

Users who are inexperienced on eBay, though, can create a few problems for you – they might not quite know what they’re doing, and that’s never good. In the next email, we’ll cover how to report and handle eBay transaction problems.

Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.